Introduction to White Label WordPress Services

31-01-2019 | 2 MIN READ

Today, many businesses either large or small move towards White Label Services in order to expand their offerings and generate revenue. While you may not be familiar with the term White Labelling, you have most certainly bought or utilized this service if you have been to the local supermarkets or digital agency.

Didn’t get me well??
Let’s start with a proper explanation of White Labelling Service!

What is White Labelling?

White Labelling can be done of both a product or service, In simple words when a product or service is manufactured by one company and is sold under the brand name of another company. In the case of software development, services can be white-labeled too. Even though outsourcing is often white labeled.

This concept of White Labelling services is quite new in the market and has emerged as a solution to those marketers or agencies who struggle in providing full package marketing services to their clients, the reasons could be the requirement of a large in-house trained workforce or small size of an organization. Now this is the stage where White Labelling seems to take its place in the creation process.

White Labelling can surely be a win-win situation for all the parties. There are many white label companies out there, however, it is essential that you discover an accomplice which can give proficient, top-notch services and furthermore will coordinate your prerequisites.

When does it make sense for an Agency to use white label service?

  • When the agency is offering specialized technical services.
  • When offering full-service digital solutions.
  • Focusing on big and higher value projects.
  • Lower margin.
  • Opening up new ways for core services.
  • Scalability.
  • When the deadline is close and little amendments are left in the project.

White Label Branding your WordPress site will definitely help in:-

  • No point of confusion for clients.
  • Increase professionalism.
  • Customizing the dashboard to suit your specific needs.
  • Offer additional support.

White Label Outsourcing

Conclusion

Though branding is a very important part of White Labelling, above all the actual goal should be to enhance the overall experience of your client. Many times it may refer to simplifying available options to the client or sometimes it means adding the required functionality of the client and removing the unwanted.

Especially if you are a software developer who wants to grab on a bigger offer, You can surely opt for White Labelling as its a time-saving tool, while you can prepare for your existing client.

Also if your aim is to grow generous revenue, build a repeatable business model, and reduce margins than White Label Services should be considered.

In the design industry, White labeling has become a common practice. Thanks to WordPress as because of it the process of white labeling a website has made simple.

PSDs2WP Agency package is the best point to move towards white labeling the WordPress experience for your clients, also there are many more Web design & development services along with white label WordPress solutions that can help brand and customize the user experience.

Sonali Manore
By Sonali Manore

Project Manager at PSDs2WP. She is a blogger by choice and tech-savvy by habit. Her knowledge in all aspects of Web Design and Development flows through in the blog coverage she provides.

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