Using Colors To Enhance your WordPress Website Design

15-11-2018 | 3 MIN READ

Have a look at these beautiful rose wallpapers, can you differentiate at once that which attracts you the most and why?

Both pictures have the same object but still, have an individual sense to portray, and that comes because of the color difference they have – the bright combination of violet and red indicates warmth, youth, mystery, and quality whereas white says Sophistication, efficiency, and cleanness.

Why invest time and efforts in choosing a color

Color matters! As they mean different to different age groups, cultures, and nationalities. They have the power to reach beyond just connotations and hold the viewer’s attention, communicate what the business is about, and make a sale.

When you think of the impact color has on a particular audience it’s easy to understand why various companies spend a lot of effort and time to select the right one for their websites.

Here in this blog, we are going to help you out in selecting the right color for your website that add extra points to your engagement rates.

Let your website have a mood created through color

Want to know what colors are associated with which types of feelings? Here’s a handy guide:

Red – affectionate, energizing, youth, quality.
Great for creating a sense of movement.

Blue – trust, security, calming, strength, professional.
Good for sites assuring security like money transfer and also for traveling and relaxation

Yellow – exciting, electric, happiness.
One of the attention-grabbing colors, used to highlight something important and too much should be avoided.

Orange – creativity, balance, expression, determination.
Delivers a sense of awareness and also boosts aspiration.

Green – Cool, freshness, professional, sincerity.
Great for sites referring to nature, finances, business as it depicts growth.

Black – quality, security, strength, and power.
This color straining to a reader’s eyes and is used commonly in web designing.

Gray – authority, strength, calmness, power.
Great color to incorporate with other in web designing and it easily mixes with an individual identity.

White – sophistication, cleanness and rest.
Your readers need some white areas so the rest of the site comes into focus. Without this white space, you’re likely to overwhelm your readers, and they will likely turn away.

Best Website Design 2019

You can select many more colors suiting the content and purpose of your website, and new combined tint or hue from basic colors can also be your attraction point. You just need to think in the following sequence:

  • Know which color evokes what emotion by going through the color phycology guideline.
  • Experiment with the colors palette on the basis of understanding you get, there are various online tools available.
  • Now, finally opt for a primary color or combination from palette keeping in mind your target audience and the product or service you offer
  • Don’t forget to choose one accent color as it will bring into focus the points that you want to highlight.
  • Time to apply your palette, give your website a soothing and catchy look.

Your colorful and unique website is now ready to grab the attention of your people and make a sale!

Take as much effort and time to really understand what you want your target audience to feel when they visit your website. Get the maximum traction by making it visually perfect and eye-catching.
Else, sit freely beside by giving this task to the Website Designing experts at Psds2wp and add extra points to your website traffic.

Chetena Verma
By Chetena Verma

Chetena is a co-founder of PSDs2WP and Chetaru. She is expert in web design and development and holds a great comprehension of technologies like WordPress. Being a technophile, she is always keen to learn the latest technologies and tech-trends. Writing informative tech blogs is one of her favourite leisure activities.

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